Services

Rood Research is based on two core methodologies, which translate into three services for our clients. In this case, 1 + 1 = 3.

TELEPHONE SERVICE

IN-DEPTH TELEPHONE DISCUSSIONS: These peer-level discussions can be structured (based on a discussion guide) or free flowing (based on discussion points). In either case they are differentiated from Internet Surveys by thorough, intelligent probing, clarifying and targeting by a human researcher; thus they capture the decision making process underlying many market place choices and events that shape present and future healthcare trends.

INTERNET SERVICE

INTERNET SURVEYS: Rood’s Internet Surveys are distinguished by their reasonable pricing and precise screening of respondents. Questionnaires are generally closed-ended and fielded via a secure website. At Matrix pricing, up to two open-ended questions can be included.

TWINTRACK = INTERNET + TELEPHONE

TWINTRACK , a unique Rood Research methodology, is the merger of an Internet survey (quantitative track) with In-Depth Telephone Discussions (Qualitative Track). The merged twin tracks, i.e., quant + qual, are delivered at Internet speed; to our knowledge, no other qual market research supplier has this capability.

TwinTrack enhances an inexpensive, bare-bones Internet survey with an interactive, in-depth telephone dimension; consequently you will have, for very little incremental cost, relevant opinions, ideas, reasons and suggestions to support the numbers, giving the whole report the depth and breadth that only a skilled human interface can provide.

How TwinTrack works:

• No duplication of respondents between the two tracks
  
• Both tracks undergo the same screens
  
• The two samples are compatible and the qual opinions and ideas supporting the numbers can be applied to the entire qual+quant sample.
  

INTERNATIONAL SERVICES

INTERNATIONAL is the application of TELEPHONE, INTERNET or TWINTRACK services to countries in North America, Europe, Asia, Latin America and Australasia.

Rood’s in-house language capabilities include the following at native fluency levels:

• French
• German
• Italian
• Spanish

All telephone discussions are conducted from our New York headquarters, in the native language, by Rood’s team of multi-lingual researchers. Cost includes translation of the discussion guide. Reports are delivered in English.

International Internet Services can be fielded either in English or the native language.

RECRUITING CAPABILITIES

Physicians Key Opinion Leaders All specialties PCPs Academicians MCO medical directors Executives Corporate Hospital Managed care Purchasing/Materials Management Directors Managers Our client's sales representatives

Pharmacists Chain Independent Hospital MCO pharmacy directors Nurses Nurse supervisors ER/OR supervisors RNs, LNPs, case managers Laboratory personnel Directors Managers Technicians Investment analysts