Features & Deliverables
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Features of all services
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Uniform, impeccable research standards
Choice of sample size
Choice of turnaround time (average 2 weeks)
Customized study design
Development of discussion guide/questionnaire
Recruiting to strict criteria and/or client-supplied list
The Rood Guarantee
Single-client, confidential reports
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Individual Service Features
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In-Depth Telephone Discussions
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Internet
Surveys
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TwinTrack:
Internet + Telephone
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- Unlimited consultation time
- Unscripted, peer-level discussions, based on a discussion guide
- Free-flowing, unscripted, peer-level dialogue based on discussion points is available
- Clarification and probing to target study objectives
- Real time listen-in to discussions
- Available internationally
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- Unlimited consultation time
- Full question type and logical functionality
- Embedded audio-visuals
- Password-based security
- Unfinished survey re-entry
- Automatic quota controls
- Email alerts
- Real time survey results tracking
- Available internationally
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- All Internet and Telephone Service features
- Sample consistency across both tracks
- Statistically significant samples
- Integrated or separate track analysis
- Available internationally
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Deliverables
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In-Depth Telephone Discussions
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Internet
Surveys
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TwinTrack:
Internet + Telephone
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- Comprehensive analytical executive summary in Word or PowerPoint
- * Data in Word or Excel
- * Data display in interactive Pivot Tables/Charts available
- Excel data compatible with SPSS and Minitab
- CDs of discussions on request
- Customized layout
*Not Included in basic price
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- * Comprehensive analytical executive summary in Word or PowerPoint
- * Data in Excel
- * SPSS headers/syntax file
- * Data display in interactive Pivot Tables/Charts
- Customized layout
- Questionnaire in HTML/PDF
*Not Included in basic price
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- Comprehensive analytical executive summary in Word or PowerPoint
- Data in Word (Telephone Track only) or Excel
- Executive summary and data available for Internet and Telephone Tracks separately or combined.
- CDs of telephone discussions on request
- Customized layout
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