Features & Deliverables

Features of all services
Uniform, impeccable research standards

Choice of sample size

Choice of turnaround time (average 2 weeks)

Customized study design

Development of discussion guide/questionnaire

Recruiting to strict criteria and/or client-supplied list

The Rood Guarantee

Single-client, confidential reports
Individual Service Features
In-Depth Telephone Discussions
Internet
Surveys
TwinTrack:
Internet + Telephone
  • Unlimited consultation time

  • Unscripted, peer-level discussions, based on a discussion guide

  • Free-flowing, unscripted, peer-level dialogue based on discussion points is available

  • Clarification and probing to target study objectives

  • Real time listen-in to discussions

  • Available internationally
  • Unlimited consultation time

  • Full question type and logical functionality

  • Embedded audio-visuals

  • Password-based security

  • Unfinished survey re-entry

  • Automatic quota controls

  • Email alerts

  • Real time survey results tracking

  • Available internationally
  • All Internet and Telephone Service features

  • Sample consistency across both tracks

  • Statistically significant samples

  • Integrated or separate track analysis

  • Available internationally
Deliverables
In-Depth Telephone Discussions
Internet
Surveys
TwinTrack:
Internet + Telephone
  • Comprehensive analytical executive summary in Word or PowerPoint

  • * Data in Word or Excel

  • * Data display in interactive Pivot Tables/Charts available

  • Excel data compatible with SPSS and Minitab

  • CDs of discussions on request

  • Customized layout

*Not Included in basic price

  • * Comprehensive analytical executive summary in Word or PowerPoint

  • * Data in Excel

  • * SPSS headers/syntax file

  • * Data display in interactive Pivot Tables/Charts

  • Customized layout
  • Questionnaire in HTML/PDF

*Not Included in basic price

  • Comprehensive analytical executive summary in Word or PowerPoint

  • Data in Word (Telephone Track only) or Excel

  • Executive summary and data available for Internet and Telephone Tracks separately or combined.

  • CDs of telephone discussions on request

  • Customized layout
 


ROOD RESEARCH, INC.
114 West 26th Street
NY, NY 10001
Tel: 212-414-9300
Fax: 212-414-9311
EMAIL: 
info@roodresearch.com
http://www.roodresearch.com