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A COFFEE BREAK ANNOUNCEMENT:

Quick turnaround, highly targeted qualitative market research …..

May/June, 2003

For nine years, Rood Research has built its reputation on quick turnaround, highly targeted qualitative market research. Our average turnaround time has dropped to 2 weeks, while the quality of our reports continues to be enhanced.

Now that internet surveys have become a reliable market research tool, we have incorporated this quick turnaround, quantitative methodology.

Here then is our new line-up of quick turnaround services (average 2 weeks):

TELEPHONE

• In-depth telephone discussions (Targeted Informed Opinion) – a proprietary Rood methodology.
  • Targeted to any group of professionals within the healthcare environment.
  • Available for domestic and international studies.
    

INTERNET

• Internet surveys (Targeted Internet Surveys)

TELEPHONE + INTERNET = TWINTRACK!

• Simultaneous TwinTrack: simultaneous telephone track and internet track.
  • Results: significantly increased sample size, significantly decreased average cost per interview, significantly higher statistical precision, all in a single report. The average total turnaround time is 2 weeks.
• Sequential TwinTrack: sequential telephone track followed by internet track or visa versa, to achieve greater perspective. The average turnaround time is 2 weeks per track.

Simultaneous TwinTrack is a proprietary Rood methodology and represents a groundbreaking innovation in market research. For more information, please check our PowerPoint presentation or call us at 646-735-1313.