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Coffee Break
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January 2003 - A COFFEE BREAK PROCLAMATION:
A UNIQUE NEW SERVICE IS LAUNCHED …..
Rood Research announces the introduction of TwinTrack – a new and unique market research tool designed for the medical industry.
TwinTrack was created as a fusion between Rood’s established TIO (Targeted Informed Opinion) service, and a quant study with a significantly larger sample. Some of our clients have expressed a need for larger samples; we can now meet this need, at minimally increased cost, while maintaining TIO deadlines, in-depth research, and overall high quality.
For example, in one TwinTrack study, for an increase of only 40% in the overall TIO cost, the sample size increased 350% and the statistical precision of quantitative data was almost doubled (187%).
Within Rood’s average 2 week turnaround time TwinTrack seamlessly integrates qual and quant into a single report. Moreover, the qual and quant tracks are matched exactly in terms of customization and stringent screening. You receive a single, integrated report combining qualitative and quantitative analysis and data.
Yes, it’s the best of both worlds. This very brief overview may not convince you, so we’ll gladly send you a free PowerPoint presentation that goes into greater detail. Please call: 646-735-1313 or email: info@roodresearch.com.
We hope you will join us for coffee again next month. Meanwhile, we would appreciate your comments, criticisms or compliments. If you are interested in a brochure or other information on our quick turnaround primary research services, or in receiving tea, decaf or hot chocolate instead of regular coffee, please give us a call at 646-735-1313 and ask for Edith Rood, Portia Gordon, PhD or Gianfranco Negroponte, PhD. You can also visit our website at www.roodresearch.com. We look forward to hearing from you soon!
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